INSURAFIX
Growth Projection Calculator
Team & Leads
InsuraFix Agents20
Leads / Day / Agent8
40 leads/wk × 20 agents = 800/wk
Your Ad Cost / Lead$23
Agent Pays / Lead$15
Rev / Deal (Commissions)$950
Close Rates
Conservative20%
Target30%
Optimistic40%
Retention
Persistency75%
Activation75%
External Lead Resale
External Agents11
Leads / Week / Agent30
330 total leads/wk
Profit / Lead$5
Operational Expenses
Monthly OpEx$5,000
Payroll, software, overhead, etc.
Lead Cost Economics
Your Ad Spend (OUT)
$73,600
$18,400/wk
Agent Payments (IN)
$48,000
$12,000/wk
Net Ad Cost Gap
$25,600
$6,400/wk out of pocket
External Lead Resale
11 external agents × 30 leads/wk × $5 profit = $1,650/wk
Ext. Leads / Week
330
Weekly Profit
$1,650
Monthly Profit
$6,600
True Net Advertising Cost
Ad Cost Gap − Lead Resale Profit
$25,600 − $6,600
$19,000/mo
$4,750/wk
Insurance Revenue Scenarios
800 calls/wk
Conservative
Close Rate
20%
Deals / wk
160
Weekly Rev
$152.0K
Monthly Rev
$608.0K
Target
Close Rate
30%
Deals / wk
240
Weekly Rev
$228.0K
Monthly Rev
$912.0K
Optimistic
Close Rate
40%
Deals / wk
320
Weekly Rev
$304.0K
Monthly Rev
$1.22M
Retention-Adjusted Revenue
Persistency (75%) × Activation (75%) = 56% effective
Conservative
$608.0K
$342.0K/mo
Target
$912.0K
$513.0K/mo
Optimistic
$1.22M
$684.0K/mo
ROAS & Net Profit
Total Monthly Cost = Ad Spend ($73,600) + OpEx ($5,000) = $78,600
Total Monthly Income = Agent Payments ($48,000) + Lead Resale ($6,600) + Insurance Revenue
Conservative
ROAS
5.0x
Net Profit
$318.0K/mo
Income: $396.6K
Cost: $78.6K
Target
ROAS
7.2x
Net Profit
$489.0K/mo
Income: $567.6K
Cost: $78.6K
Optimistic
ROAS
9.4x
Net Profit
$660.0K/mo
Income: $738.6K
Cost: $78.6K
45-Day Sprint Projection
~6.4 weeks at target close rate
$1.46M
gross team revenue
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